inside the life of a modern day drifter
Wednesday, March 16, 2011
never stop cruising
Monday, February 14, 2011
share your itunes, share your soul
Thursday, February 10, 2011
hangovers are for winners
Wednesday, February 9, 2011
infused with detroit
broke yet independent, and loving it
Wednesday, December 15, 2010
a bitter cold. a bitter hate.
Thursday, September 2, 2010
guerilla marketing with stars, bananas and mushrooms

I don't know about you, but when I'm on a bicycle, I imagine shooting red shells at fellow riders or going invincible by tracking over a shiny yellow star.
And apparently some Nintendo-crazed, Portlandian street artists are on my wave length too — anonymously painting pictures of items from Mario Kart on N. Williams Avenue's bike lane.
According to Wikipedia, "typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive and consumers are targeted in unexpected places."
You'd assume this wasn't done to promote Nintendo or the Wii's latest Mario Kart racing games, but hilariously enough, whoever took it upon themselves to be original like this helped the company's cause.
How many Portland residents will bust out and dust off their old N64 controllers or inquire about purchasing the system or game offCraig's List or eBay?
Unexpected and unnecessary advertising from a third-party source is sometimes the most effective. While Nintendo's sales won't skyrocket in Portland because of this, it's fun to think about how marketing can oddly — and effectively — be used.
Original story with video here.