I don't know about you, but when I'm on a bicycle, I imagine shooting red shells at fellow riders or going invincible by tracking over a shiny yellow star.
And apparently some Nintendo-crazed, Portlandian street artists are on my wave length too — anonymously painting pictures of items from Mario Kart on N. Williams Avenue's bike lane.
According to Wikipedia, "typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive and consumers are targeted in unexpected places."
You'd assume this wasn't done to promote Nintendo or the Wii's latest Mario Kart racing games, but hilariously enough, whoever took it upon themselves to be original like this helped the company's cause.
How many Portland residents will bust out and dust off their old N64 controllers or inquire about purchasing the system or game offCraig's List or eBay?
Unexpected and unnecessary advertising from a third-party source is sometimes the most effective. While Nintendo's sales won't skyrocket in Portland because of this, it's fun to think about how marketing can oddly — and effectively — be used.
Original story with video here.
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