Tuesday, August 24, 2010

gold jacket, green jacket, who gives a...

on saturday, eddie and i — accompanied by his dad and brother — competed in a golf scramble at the gateway in romulus representing the livonia elks, shooting 13 under par to take home first place against 25 other groups. here we are at 7 a.m., obviously, before teeing off on hole #10. we finished with 5 birdies and 4 eagles, winning 3 of 5 skins. the older gentlemen weren't exactly thrilled we were so young, but whatever, gimme the money. thank you.

My job title? Uhh ... everything?


In the digital marketing world, it's become quite evident that some sort of "specialty" or "specific job title" is a concern of the past. Things have changed — in my opinion, for the the better — in which marketing professionals must now know every trick of the trade, in at least some capacity.

A fancy, schmancy job title is something you tell a girl at the bar to impress her when she asks, "So, like, what do you do for a living?"

"I'm an associate digital marketing manager of the communication creative arts, baby."

Shut up.

There are no more business cards that simply read copy writer, designer, videographer, SEO analyst, project manager, or social media expert. In fact, if you can't dabble in them all, or make a conscience effort to, you'll be left in the dust.

The digital marketing world doesn't have time for one-dimensional individuals.

Realizing this, I've hit the ground running at Hunch Free with every opportunity that has come my way. Coming in as a strong writer, creative mind and social media guru, I knew that simply wouldn't be enough. I've looked to co-workers for help on more. Never settling. Never haulting. Keep going, going, going. I want more piled on my plate. And I'll continue to push for that.

It's the mindset you absolutely must have in today's market.

We're a full service agency that offers it all. We hit clients from all angles and if we're unsure, we have a half dozen partners that step up to the plate for us and knock it outta the park.

Here we are. Hear us roar.

Tuesday, August 17, 2010

Social Media Is Like Clockwork

A friend's father — a top executive for a Fortune 500 company — recently said to me, "I don't have time for social media. Too much effort involved."

Today, I've updated my Facebook status and wished seven friends “Happy Birthday,” checked in at the Hunch Free Lab on Foursquare, shared a link on Twitter using bit.ly, reconnected with three high school friends on LinkedIn, uploaded a YouTube video to my channel, posted pictures to Flickr and deleted my MySpace account for good (‘bout time!)

It's only 9:30 a.m. and I haven't even broken a sweat. It all comes second nature.

Maybe it's my generation or the technological world I grew up in, but "too much effort" makes me laugh rather hard.

Still laughing.

Ahem. OK…

There's a perception from some elders that social networking/media is a lot of work. Turning on your computer or mobile device, creating an account, maintaining your profile, adding contacts, etc. Don’t be an old fart! And then there's the whole, "I don't want people knowing what I'm doing or where I am" factor. Like the government is watching them or something. Do you think they actually care you're having a turkey sandwich at Quiznos and happened to check in on Foursquare? My guess is no way in hell.

My generation? We have a fat 4th grade crush on social media. We post anything and everything because in the back of our heads we’re saying, “Look how much better my life is than yours.” It makes us uncontrollably giddy every time we log into our account and peruse our friends’ list for the newest status update, shared link or wall post. We adore it. If you’re shaking your head, it’s because you’re realizing how sadly true this is to your own life. Don’t lie. We want everyone to know where we are at all times. Privacy? What the hell is that? The only reason we block photos is so a future employer can’t see us doing a keg stand. But I work at Hunch Free, and that’s encouraged, so I’m all set.

Statistics prove businesses that better use social media are more in touch with their customers and clients — leading to better relationships and better quarterly figures. Lowering recruitment costs, employment turnaround, customer service costs, marketing and product design costs while increasing sales via customer reviews is the name of the game.

What’s your take?

Photo credit: http://www.marqui.com

#TwitterIsTheEvidenceYouNeed

Whether you love it, hate it or love to hate it, one thing is for sure — the social networking phenomenon Twitter is blowing up by the day.

And most importantly, becoming more respected by higher authorities.

Jack Dorsey's 2006 creation began as a status-update, microblogging venue which slowly turned into a digital hub for news, celeb gossip and online SMS texting, in a sense. Now with more than 100 million accounts created, tweetin' the deets has caught the eye of those involved in the legal field.

CNN.com reports a Boston man on an area transit system aided in the capturing of an alleged flasher by posting the suspect's photo on his Twitter account. After witnessing the man "fidgeting" with himself in public, Nay Khun tweeted "pervert on the 2nd car of the red line ... help me report him."

Shortly after, the man — a known offender — was recognized and arrested Friday for open and gross lewdness, stated the Massachusetts Bay Transit Authority police (@MBTApoliceTPSA2).

MBTA Deputy Police Chief Joseph O'Connor told CNN.com that Khun's innovative quick thinking helped identify the suspect, leading to his arrest.

#ItsTimeToFaceReality, anti-Twitverse, this up-to-the-minute microblog is the way we're headed. It provides fast, easy messaging with endless possibilities. If you want to reach an audience — no matter how big or how small — Twitter is the way to do it.

Who are you following?


Thursday, August 12, 2010

tweetin' the deets!
















follow me on twitter — http://twitter.com/seanely1

warning: i tweet excessively and most of the time, nothing relevant toward society whatsoever. as a social media maven and chronic twitter junkie, i'll use any excuse to post something. you've been warned.

also, check out my company's newly-launched website, www.hunchfree.com!

a running blog is found there and my most recent contribution is here.

did you enjoy it? i know you did.

hope everyone is having a great day. cheers.

Thursday, August 5, 2010

young and in love

on saturday afternoon in florence, alabama, i attended a dear friend of mine's wedding ceremony at first baptist church. it's incredible someone so close to me, in my direct group of friends since i was 15, is already married, but i could not be happier for him and his wife, lydia. the reception took place in muscle shoals at cypress lakes country club — a golf course i've played over 200 holes on since his father moved down there almost 8 years ago now. young? yes. but what kevin knows is right is the important thing.

Tuesday, August 3, 2010

30 done. 60 to go.

i've completed my (second) first month of p90x in a new atmosphere, going from 171.5 to 162.6 on the scale in those 30 days. tomorrow starts the beginning of week 5, as the dvds change and we do chest/shoulders/triceps and back/biceps workouts instead of just check/back and shoulders/arms. my ability to eat healthier — not just less fat, but more fruits and vegetables — has really worked to my advantage this time around. having a partner in crime with this thing truly makes all the difference.

eddie's doing great too, down to 183 from 194. the days wear on us, but in the end, it feels great to be getting rid of all the excess fat from college, becoming more agile and athletic at the same time. playing ultimate frisbee, tennis and other outdoor activities is more fun because we can tell we're faster and have much better endurance than before.

we also are recruiting a 5-person team for the detroit free press' marathon on oct. 17. we have 4, and are filling one more spot. if you read this and are interested, comment on here!