Today, I've updated my Facebook status and wished seven friends “Happy Birthday,” checked in at the Hunch Free Lab on Foursquare, shared a link on Twitter using bit.ly, reconnected with three high school friends on LinkedIn, uploaded a YouTube video to my channel, posted pictures to Flickr and deleted my MySpace account for good (‘bout time!)
Still laughing.
Ahem. OK…
There's a perception from some elders that social networking/media is a lot of work. Turning on your computer or mobile device, creating an account, maintaining your profile, adding contacts, etc. Don’t be an old fart! And then there's the whole, "I don't want people knowing what I'm doing or where I am" factor. Like the government is watching them or something. Do you think they actually care you're having a turkey sandwich at Quiznos and happened to check in on Foursquare? My guess is no way in hell.
My generation? We have a fat 4th grade crush on social media. We post anything and everything because in the back of our heads we’re saying, “Look how much better my life is than yours.” It makes us uncontrollably giddy every time we log into our account and peruse our friends’ list for the newest status update, shared link or wall post. We adore it. If you’re shaking your head, it’s because you’re realizing how sadly true this is to your own life. Don’t lie. We want everyone to know where we are at all times. Privacy? What the hell is that? The only reason we block photos is so a future employer can’t see us doing a keg stand. But I work at Hunch Free, and that’s encouraged, so I’m all set.
Statistics prove businesses that better use social media are more in touch with their customers and clients — leading to better relationships and better quarterly figures. Lowering recruitment costs, employment turnaround, customer service costs, marketing and product design costs while increasing sales via customer reviews is the name of the game.
What’s your take?
Photo credit: http://www.marqui.com
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